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To learn more about how enterprises can authenticate calls and improve answer rates by using branded calling visit Neustar’s STIR/SHAKEN Resource Hub.
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Research shows that enterprises leveraging branded calling gives customers a reason to answer and can improve outbound call answer rates by over 56 percent. Rich Call Data gives customers a reason to answer.
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“This partnership symbolizes the collaboration that is needed across the calling ecosystem to enable service providers and enterprises to develop creative solutions for combatting robocalls and call spoofing, to bring trust back to the phone channel.” We all need to work together to ensure that enterprise authentication can traverse multiple carriers and impact the display on as many devices as possible,” said James Garvert, senior vice president and general manager of Caller Identification Solutions at Neustar. “The ability for enterprises to sign their own calls is a game changer, but it doesn’t stop there. “The collaboration with Neustar and Bandwidth shows the business and consumer benefits of industry innovation through interoperable standards-based implementations.” “As we continue to evolve the technologies surrounding STIR/SHAKEN, we’re delivering tools that have the potential to protect consumers and dramatically increase trust in the global voice communications ecosystem,” said Chris Wendt, director of technical research and development, IP Communications Services, at Comcast Cable. The successful completion of this proof-of-concept testing with Comcast using Neustar’s Certified Caller solution accelerates options for enterprises to take control of their call authentication with Rich Call Data and certificate delegation services.” Working closely with service providers to authenticate calls also enables vetting of enterprise customers and branded calling to include Rich Call Data (RCD) such as logo, name, reason for the call, etc., on the consumer’s mobile display.ĭavid Preo, Product Manager, Voice Services at Bandwidth says, "Bandwidth's customers are deeply concerned that partial attestation may lead to blocking of their legitimate traffic and loss of revenue. Authenticating calls enables enterprises to overcome the “attestation gap” and increases answer rates.
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The collaboration began by testing each network’s independent implementation for the use of certificate delegation to allow an enterprise to directly sign calls that have been verified by the OSP and given full attestation. However, when enterprise calls receive an attestation below the highest level (A) – usually because of how they source their phone numbers – they may be blocked or marked as spam on a consumer’s device. Today, only the Originating Service Provider (OSP) can sign calls to determine a call’s attestation level. STIR/SHAKEN are technology standards that use certificates to digitally sign phone calls, which verify caller identity and prevent spoofing. and Comcast to conduct a cross-industry STIR/SHAKEN interoperability test to showcase enterprises’ ability to authenticate outbound calls and actively participate in the STIR/SHAKEN ecosystem. Neustar, a global information services and technology company and leader in identity resolution, has partnered with Bandwidth Inc. Neustar, Bandwidth, and Comcast Conduct Successful STIR/SHAKEN Interoperability TestĮnterprises can now sign calls and include Rich Call Data to increase answer ratesĭecember, 9 2020 – STERLING, Va.
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